Barons Market Creates New Program to Bring Meals to Southwest Riverside Families in Need This Holiday Season

Baron's Market photoLocal grocer joins forces with Feeding America Riverside San Bernardino Counties for new ‘Give Where You Live’ campaign

Each $1 donated by Barons Market shoppers results in nine meals for families facing food insecurity


This holiday season, Barons Market will team up with Feeding America Riverside San Bernardino Counties for its new ‘Give Where You Live’ initiative. When shoppers donate $1 while visiting any of the four Barons Market stores in Southwest Riverside, they will fund nine meals for those facing food insecurity. In addition to continued partnerships with Feeding San Diego and Feeding America Riverside San Bernardino Counties, Barons Market wanted to create a holiday fundraising campaign to reach more families in the community. Shoppers can donate in the store from Giving Tuesday on December 3 through December 31.


Barons Market is an independent grocery store passionate about giving back to their communities. Last year, Barons raised almost $300,000 for about 300 local organizations. The holiday season is often difficult for those facing food insecurity, so Barons partnered with Feeding Riverside San Bernardino Counties to contribute to families in need of good food. 


“Year after year, the community turns out and turns up their generosity during the holidays – and they ask what else they can do to help,” says Rachel Shemirani, senior vice president of Barons Market. “We wanted to bring a holiday giving campaign to our northern stores to benefit more families in those communities. This was a natural partnership for us because we believe that everyone should have access to healthy food.”

“Give Where You Live meals makes it accessible for folks to participate in providing meals for those experiencing hunger,” says Stephanie Otero, CEO of Feeding America Riverside San Bernardino Counties. “Barons Market is consistently a supporter of our programs – from this partnership to its contributions through its Backroom Beer Pairings, Barons and its shoppers continue to do more good year over year.”

Additional details and contact:

Organizations: Barons Market, Feeding San Diego and Feeding America San Bernardino/ Riverside Counties

Date/ time: Giving Tuesday through December 31

Location: All four Southwest Riverside Barons Market locations

Interviews available: To coordinate interviews with Rachel Shemirani, Barons Market senior vice president, and partners, contact

Further action: Visit Barons Market to contribute to families in need

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