It allows black community leaders to disseminate information of the black community
It advocates emancipation and contributes to rebuilding Black communities.
It unites local, regional and national audiences which helps to foster a sense of community and shared interests among African Americans living in different areas of the country.
LACK OF SUPPORT FROM AD AGENCIES
This last week, 32ad agencies created 101 new media plans with a total budget of over $38,000,000.00.
How much of the budget was received by the majority of the Black Press? $0
How can this lack of support be reversed? ADVERTISE WITH THE BLACK PRESS
Advertising can be ‘tricky’ if you do not receive sufficient advertising, it be difficult to increase distribution or pay the cost for certifications or audits or pay for the cost of distribution and salaries.
The end result…..Black Businesses in the Black Community are in jeopardy!