Universal City, California, July 17, 2023 – Toad joins his friends Mario, Luigi and Princess Peach as a new walk-about character within SUPER NINTENDO WORLD™ at Universal Studios Hollywood.
Toad, a resident of the Mushroom Kingdom who works in service of Princess Peach, will now be on hand to meet and interact with guests visiting from around the world.
Since opening in early 2023, SUPER NINTENDO WORLD has been incredibly well received, resonating with theme park guests and Nintendo fans across every generation. From the moment guests pass through the signature giant green pipe and are transported into the Mushroom Kingdom to become a part of this exhilarating universe, the energy and excitement is transformative, filled with exploration, discovery and play unlike anything they’ve ever experienced.
SUPER NINTENDO WORLD is an all-new visually spectacular land, located within an expanded area of Universal Studios Hollywood. Within the vibrancy of colors and architectural ingenuity sits the groundbreaking “Mario Kart™: Bowser’s Challenge” ride, as well as many interactive activities to engage the entire family within the captivating Mushroom Kingdom.
Along with themed dining at Toadstool Cafe™ and shopping at the 1-UP Factory™ retail store, SUPER NINTENDO WORLD is an inspiring, game-changing addition to the world-famous theme park.
At-a-glance, this is SUPER NINTENDO WORLD:
“Mario Kart: Bowser’s Challenge”: This all-new, technologically advanced ride, inspired by the popular Mario Kart™ video game series, seamlessly fuses cutting-edge augmented reality (AR) with projection mapping technology and actual set pieces along a moving ride track. Set against a multi-sensory backdrop of color, sound and movement, guests are seated in stadium-style, four-seat vehicles as they navigate familiar courses through the creative use and integration of head mounted AR goggles. This unique feature is a key point of differentiation that distinguishes this ride from other theme park attractions.
The premise of “Mario Kart: Bowser’s Challenge” is simple but equally inspiring and challenging, appealing to guests of all ages regardless of gaming experience. As part of Team Mario, guests steer through underwater courses and courses in the clouds to compete for the Golden Cup while collecting digital coins to defeat Team Bowser and win. “Mario Kart: Bowser’s Challenge” raises the stakes for guests as an intriguing and repeatable ride with a variety of outcomes.
Mount Beanpole: This towering landmark sits at the heart of the land and also serves as the entry queue for “Mario Kart: Bowser’s Challenge.”
Bowser’s Castle: Adorned with a breathtaking sculpture of a large and powerful Bowser, this structure serves as a key centerpiece of the land, home to SUPER NINTENDO WORLD’s signature ride, “Mario Kart: Bowser’s Challenge.” As guests navigate the corridors and pass through the hall of medallions and trophies of the ominous castle towards the ride, they learn more about Bowser’s calculated plans to defeat Team Mario for the coveted Golden Cup.
Power-Up Band™: These wearable, state-of-the-art wristbands sync with the official Universal Studios Hollywood’s free downloadable app to level-up the guest experience within the land and enhance its many interactive elements. These include, but are not limited to, keeping individual and team scores, collecting digital coins and obtaining keys after winning Key Challenges throughout the land. When riding “Mario Kart: Bowser’s Challenge,” guests are encouraged to tap their Power-Up Band on the ride vehicle’s steering wheel. By doing so, they can track digital coins collected as well as gauge their ranking against friends and family when synced to the official Universal Studios Hollywood app. They are available in six design options with character themes and can be purchased both within the land and at SUPER NINTENDO WORLD retail shops located within the theme park and on Universal CityWalk Hollywood.
Interactive Gameplay: Within the land, guests can enjoy many interactive areas, including punching ? Blocks to collect digital coins. They will discover a new dimension of SUPER NINTENDO WORLD via the interactive binoculars positioned within the land, employing augmented reality technology. Guests can also collect keys after winning the Key Challenges from Goomba Crazy Crank, Koopa Troopa POWer Punch, Piranha Plant Nap Mishap and Thwomp Panel Panic. Collecting at least three keys will ultimately allow access to the final boss battle with Bowser Jr.’s Shadow Showdown.
Toadstool Cafe: The land’s signature restaurant Toadstool Cafe serves a delicious menu perfected by Chef Toad where he greets guests upon entry. Menu items prepared fresh daily include Toadstool Cheesy Garlic Knots, Super Mushroom Soup, Piranha Plant Caprese, Mario Bacon Cheeseburger, Luigi Pesto Chicken Burger, ? Block Tiramisu and Princess Peach Cupcake.
1-UP Factory: What better way to commemorate a visit to SUPER NINTENDO WORLD than to visit the 1-UP Factory retail shop to purchase collectable memorabilia. The 1-UP Factory offers an extensive selection of merchandise from themed apparel to iconic character hats and an array of plush characters, including Mario, Luigi, Princess Peach, Yoshi, Toad and Bowser.
SUPER NINTENDO WORLD is conceived in partnership with Nintendo and the visionaries at Universal Creative to deliver exhilarating entertainment with innovative technological achievements inspired by characters and video games that have appealed to Nintendo fans for generations.