Snoop Dogg Builds Breakfast Food Empire…

Snoop Dogg has teamed up with Master P to offer a new line of breakfast foods.

Following his recent announcement of their gluten-free Snoop Loopz breakfast cereal, Calvin “Snoop Dogg” Broadus has launched his Momma Snoop Breakfast Foods line.

His latest food endeavor will provide breakfast items, including grits, oatmeal, maple syrup, and pancake mix inspired by his mom.

“Top of the morning,” Snoop began as he introduced the products in an Instagram video, “There was a void for our culture when they took Aunt Jemima off the shelves. We’re replacing it with Momma Snoop pancake mix, syrup, grits, and oatmeal, adding diversity into the grocery stores industry and creating opportunities for minority-owned food products and brands.”

Momma Snoop and Snoop Loopz are produced by the 50-year-old rapper’s Broadus Foods company. Master P serves as the company’s CEO. The brand hopes to “inspire economic empowerment.” The company also aims to support charities like Door of Hope.

“Our mission is to build economic empowerment and generational wealth,” Master P said. “The more we make, the more we give.”

Snoop showed off his Momma Snoop brand a week after partnering with Funko for Tha Dogg House store, which opens in 2023. The store will be located near SoFi Stadium in Inglewood, California.

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