Campaign Engages Black/African American Clergy and their Parishioners Providing Critical COVID-19 Information and Updates
SACRAMENTO, Calif. – In partnership with Focus on the Word, the State of California has launched “Shot of Faith,” a campaign designed to engage the Black/African American faith-based community and provide critical information about COVID-19 vaccine access, safety and equity.
The statewide, multi-faceted campaign kicked off with a webinar with the Baptist Ministers Conference. In addition to webinars, the partnership includes town halls, pastor testimonials and vaccination pop-up sites. The virtual webinars and town halls will provide opportunities for Black/African American clergy and their congregations to meet with trusted medical experts and state representatives for answers to their vaccine questions and up-to-date information. Pastors will share their COVID-19 testimonials on ShotofFaith.org and across their social media platforms.
“The State recognizes the influence and impact clergy and churches have within the Black/African American community,” said Dr. Nadine Burke Harris, California Surgeon General. “With their support, we know that we can envision a day when California reaches community immunity.”
The campaign will be presented in phases throughout California. Phase 1 kicked off in March in Los Angeles County; Phase 2 will be in the Inland Empire and San Diego; and Phase 3 in Northern California. Pastors and churches involved in Phase 1 include Bishop Kenneth Ulmer of Faithful Central Bible Church, Dr. Michael J.T. Fisher of Greater Zion Church Family, Pastors Shep and Shalonda Crawford of ECM Ministries, Pastor George Hurtt of Mt. Sinai Missionary Baptist Church and Bishop Robert Douglass of Inglewood Ministerial Alliance.
The campaign encourages the community to remain vigilant against COVID-19 by continuing to practice safe behaviors like wearing a mask correctly, washing hands, watching physical distance and getting vaccinated.
“Educating the faith community is key,” said K.W. Tulloss, senior pastor of Weller Street Missionary Baptist Church and president, Baptist Minister’s Conference of Los Angeles and Southern California. “As trusted advisors, it’s critical that we get the word out about the vaccinations and direct our parishioners to available resources as well as to medical experts able to answer the many questions that have arisen out of this COVID-19 pandemic.”
ABOUT FOCUS ON THE WORD, INC./LISA COLLINS
Lisa Collins specializes in outreach to the faith community in Southern California. For the past 20 years, Lisa Collins has consulted with politicians, local government officials and corporations on outreaching to the faith community with context specific assistance on a wide range of topics from media and messaging to community engagement. Ms. Collins has specific expertise in creating participative processes to galvanize faith leaders around issues and resources key to community and church empowerment. She has also consulted with churches on strategic planning, public policy engagement, initiative campaigns, independent expenditure operations and coalition building for more effective engagement.