Barons Market Backyard Beer Pairing Offers Summertime Vibes This May

Pairing series features Mexican style lager with cheesy bratwurst

Shoppers encouraged to fill out pledge cards in exchange for Barons donating to Feeding San Diego and Feeding America Riverside San Bernardino


Barons Market has found a way to bring its beloved Backroom Beer Pairing safely into the homes of its shoppers, amid COVID-19’s restrictions on large gatherings. This May’s Barons Backyard Beer Pairing allows suds lovers to take home a featured craft beer expertly paired with ingredients for a tasty summertime recipe – enjoyed with safe social distancing.


The menu for this Barons Backyard Beer Pairing includes Cerveza Xteca’s Original Mexican-American Lager paired with pimento cheese pretzel dogs. The beneficiaries for this May’s pairing include Feeding San Diego and the Feeding America Riverside San Bernardino – both of which offer resources to communities and organizations who have been impacted by COVID-19.


Customers can head to any of the nine Barons Market locations where the featured beer, ingredients for the bratwurst, and recipe card for the Barons Backyard Beer Pairing will be on display in the store. Customers will then be asked to sign a pledge card, acknowledging they will participate in the pairing. For each person who signs a pledge card, Barons will donate $15 on their behalf to Feeding San Diego for its San Diego stores and Feeding America Riverside for its Inland Empire stores. 


Prior to COVID-19, Barons transformed the stock rooms and loading docks of its nine store locations into a food and brew speakeasy that donates 100% of the ticket sales to local organizations. With the Barons Backyard Beer Pairing, the Barons team found a safe way to give back to its communities while also honoring the spirit of the Backroom Beer Pairing events that its customers know and love.


“With warmer months quickly approaching, this Backyard Beer Pairing is a great way to enjoy every summer BBQ’s most popular food: hot dogs,” says Rachel Shemirani, senior vice president of Barons Market. “People can enjoy good food and beer in the sunshine, while also supporting an organization providing food for families facing hunger.”

“We’re a local mom and pop beer company in San Diego and take pride in what we do,” says Xteca co-founder Xavier The X-Man. “Our beer is very food-friendly and pairs great with Barons Backyard Beer Pairing’s pimento cheese pretzel dog.”

Additional details and contact:

Organization: Barons Market

Date/ time: The Barons Backyard Beer Pairing special will run May 1 through May 31.

Location: Nine Barons Market locations

Interviews available: Rachel Shemirani, Barons Market senior vice president – contact Shayna Zeigen,

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