Billboards launch September 16th and will appear among highest traffic areas
“Voters need to know that the San Bernardino County Supervisors aren’t making our most vulnerable residents and caregivers the county priority they need to be.” Leslie “Les” Berner IHSS consumer Victorville, CA.
San Bernardino – Today, SEIU Local 2015 which represents San Bernardino County’s In-Home Supportive Services (IHSS) providers launched a digital billboard campaign which calls on the County Board of Supervisors to make its seniors, people with disabilities, and the caregivers who provide them with vital care the county priority they need to be.
The digital billboards are located in the highest traffic areas along the 10, 215 and 15 freeways. “We’ve gone before the Supervisors time and time again to stress the importance of making home care and those it serves a county priority,” said Dereck Smith, SEIU Local 2015 Executive Vice President. “Now it’s time to take our message to the streets – literally.”
After nearly a year of recent negotiations with county representatives and going 10 years without a wage increase from the county, caregivers with the In-Home Supportive Services (IHSS) program have escalated their work to draw attention to the important work that home care workers do while also raising awareness around the care crisis that will occur if we’re not able to attract and retain the caregivers needed as our senior population continues to grow. According to the California State Plan on Aging, San Bernardino County’s senior population is expected to double by the year 2030 to over 550,000. Yet, there are barely enough caregivers to provide care to those currently in need.
“Every day, 27,000 San Bernardino County low-income seniors and people with disabilities rely on home care providers to live safely and as independently as possible in their own home – the place they want to be,” said Lesia Louro an IHSS Provider from Barstow.
“However, without a livable wage and competitive benefits, we can’t retain let alone attract the workers necessary to care for those in need. This has to change and the County Supervisors have the authority to make that change happen.”
The current billboard campaign is scheduled to run from September 16th through October 26th.