Motion launches the “Keep Your Coverage” Campaign, connects residents to critical resources to help them maintain Medicaid and SNAP enrollment.
LOS ANGELES, Calif. – Today, the Los Angeles County Board of Supervisors approved a motion authored by Chair Pro Tem and First District Supervisor Hilda L. Solis, and co-authored by Supervisor Lindsey P. Horvath, to launch the “Keep Your Coverage” campaign. This initiative aims to provide multilingual and culturally competent information and critical resources, connect beneficiaries to work and volunteer opportunities as well as American Job Centers, and collaborate with community health workers and promotoras to help County residents maintain their enrollment in Medicaid and the Supplemental Nutrition Assistance Program (SNAP) amid new and expanded work requirements.
“The County has a moral responsibility to do what it can to help residents enrolled in Medicaid and SNAP preserve their benefits – we cannot let people fall behind,” said Chair Pro Tem Solis. “Today’s motion is about delivering on our due diligence help our residents understand how to keep their coverage and connect them to vital work and volunteer opportunities to help formalize their work.”
On July 4, 2025, President Trump signed the so-called “Big Beautiful Bill” into law – a reconciliation bill that includes nearly $1 trillion cuts to Medicaid and SNAP over ten years. With 13.4 million Californians relying on Medicaid for health coverage, and another 5.4 million Californians receiving food assistance through SNAP, the bill eliminates access to essential safety programs on health, nutrition, and economic assistance among the County’s most vulnerable residents. In fact, approximately 3.5 million Medicaid enrollees in California are at risk of losing their benefits because of work requirements, while 368,000 individuals will be at risk of losing their food assistance in California as a result of this bill.
Despite exemptions, new and expanded work requirements and eligibility criteria may impact working adults, children, older adults, veterans, people with disabilities, and other vulnerable and at-need residents due to unnecessary administrative barriers. As the County prepares for the implementation of these new eligibility and work requirements, it is imperative to proactively ensure that eligible Medicaid and SNAP enrollees can continue to receive the healthcare coverage and food assistance they have a right to access.
“When our neighbors’ healthcare and food security are at risk, we must act swiftly and decisively. By working together, we can remove barriers and keep eligible residents connected to the services they deserve,” said Supervisor Lindsey P. Horvath. “Everyone deserves the dignity of knowing they won’t lose care or food because of bureaucracy. Los Angeles County will continue to stand with our communities and deliver the support they need to live healthy, stable lives.”
At its core, the “Keep Your Coverage” campaign will be supplemented by training of promotoras and community health workers in culturally and linguistically appropriate ways to help enrollees maintain their benefit coverage.
“As this federal bill slashes away at programming that helps our most vulnerable to fuel increased immigration enforcement that only terrorize our communities, we know we must do all that we can to proactively protect our residents from these alarming policies,” continued Chair Pro Tem Solis. “Our residents have every right to access these essential programs, and I am committed to equipping our communities with every tool at the County’s disposal.”
