99 Cents Only Stores Set to Relaunch Brand Starting With Major Investment in Stores Throughout Greater Los Angeles

The value retailer will soon have a new look and new experience beginning with more than 40 of its locations 

COMMERCE, Calif. – As part of its customer-focused growth initiative, 99 Cents Only Stores today announced it will relaunch the company’s brand, beginning with a new 99 customer experience in many of the iconic Los Angeles neighborhoods the company has served for the past 39 years.

With almost 100 stores county-wide, the 99 Cents Only Stores have  become a beloved and heavily relied-upon staple within the community for name brand household products like groceries, cleaning supplies and seasonal favorites.

Shoppers should prepare to fall in love all over again. Now called The 99 Store, the company is elevating the visual appeal of each location and providing an enhanced shopping experience for all of its customers. 

“For nearly four decades, the 99 Cents Only Stores has been essential to the communities our shoppers live and work in — our customers need reliable service and value more than ever,” said Barry Feld, CEO of the 99 Cents Only Stores. “We’re excited to kick off our renewed brand and our renewed energy in our hometown. We have a longstanding commitment to provide name brand products for a better value to our customers, and it’s only going to get better at The 99!”

Store features will include:

● Fresh produce offerings such as bananas, mangos, strawberries, avocados and much more

● A wide assortment of The 99 Store private label items, some of which have been recently rebranded

● Household items like name brand cleaners, paper products, and a variety of beverages and snacks

Packed full of more value and more name brand products, these newly remodeled locations will be opening all summer long.

The store will continue to operate with safety standards for COVID-19 in place, which include signage to encourage social distancing, required face coverings for all customers and associates, plexiglass barriers at all registers, and adhering to government standards for limiting occupancy. 

Additionally, the hour before regular store hours on Tuesdays and Thursday mornings are still reserved for shoppers 60 years and older, expectant mothers, and those with medical conditions.