Google News Initiative Ad Transformation Lab to Help Sustain African American and Latino American Newspapers in Digital Advertising
By Dr. Benjamin F. Chavis, Jr., President and CEO of the National Newspaper Publishers Association (NNPA) An opportunity to collaborate with the Google News Initiative (GNI) is very much welcomed by newspaper publishers in particular who are coming to grips with both the opportunities and challenges of digital advertising. The necessity to embrace a “digital…
